Digital tools are increasingly being used by trade professionals to improve their productivity and efficiency at work. These tools include Lusha and Starleads, both of which are designed to help salespeople manage their cold calling sessions.
Lusha is a tool of looking for prospects online. It allows users to find information about businesses and people, such as contact details and social profiles, using online sources such as social networks and business directories. Lusha can be used by businesses to find information about new prospects and to enrich their lead database. This tool can be useful for prospecting teams who want to identify new opportunities and establish contacts with targeted prospects.
The features that make Lusha an exceptional application on the market are listed below:
A great feature of Lusha is the possibility D'instantly access millions of contacts via its own database. This saves time, especially for businesses that cannot afford to access high-quality contact databases. The data search function consists of five main components. The first is the “prospect researcher”, which allows users to target a specific prospect (company or contact) using more than 60 filters. Search filters Lusha's prospects include venture capital financing, technologies used, and job changes.
The accuracy of any contact database is always variable. However, Lusha guarantees that you receive valid emails and phone numbers. With the shift to working from home, they're even offering mobile phone numbers.
For LinkedIn users, LinkedIn's prospecting feature can be handy. It allows to get the coordinates LinkedIn users, of push their information to your CRM, to the add to a sequence and to see what other information you may have about the prospect.
Data enrichment is a great added value to their data offering as they will enrich your records with their 65+ data points in the Lusha database. Also, Lusha Refresh can help your CRM to stay up to date by notifying a user when a contact changes position or is promoted.
Lusha's database function is a great added value. However, not all data features are included in its pricing plans. Data enrichment, for example, is considered to be a personalized level, which may still be worthwhile, depending on your needs.
The quality of data providers varies and may depend on the needs of the user. It is therefore essential to obtain a random sample of data based on your Buyer Personas to assess quality. In addition, some databases are stronger than others when it comes to specific buyer personas.
The intelligence function of the Lusha platform is composed of;
Pre-built dashboards facilitate rapid stand analysis and critical metrics such as conversion and connection rates. For example, Lusha's scoring engine has a pre-built scoring model based on the behavior of prospects to show users who should prioritize awareness and follow-up.
For example, if someone opened your email five times in the last hour, the tool lets you know that they got a higher score, giving the user a reason to contact them. You can customize your scoring model, and even with the pre-set scoring, you can see how the score is calculated. The Cockpit is where an individual user lives to get a single view of all their tasks, activities, and other relevant information. This view is completely customizable.
The Lusha product workflow feature is the core offering of sound awareness-raising tool. It's part of a space cluttered with alternatives to Lusha, like category leaders SalesLoft and Outreach.io. Like these tools, Lusha allows the user and their team to easily create custom sequences. Additionally, Lusha's task management allows representatives to research target accounts. Finally, the rule engine allows standards to be developed between sellers based on specific triggers, activities, and steps.
Lusha analytics helps you run your campaigns based on data, not your instincts.
They have customizable dashboards and reports that combine behavioral and demographic data. By syncing with Salesforce, they cover the entire funnel. The reports tell you about:
Starleads is a tool that allows you to qualify telephone standards and to qualify your prospects.
1. With Starleads, you can save time by prioritizing your calls depending on the nature of the standard and the reachability score of your target. It tells you in advance the nature of the standard and determines a reachability score based on its responsiveness. The different types of standards include the telephone operator, the human barrier, the interactive voice server, the unassigned number, and the non-picked up number. This allows you to optimize your conversion rate by effectively targeting your prospects.
2. By using Starleads, you can keep your prospecting files up to date by collecting new information from the standard, by confirming the information already in your file, and by correcting the incorrect information. Starleads validates or enriches the name, first name and email of your prospects and also identifies job changes, replacements, or standards that are not authorized to provide information. This allows you to effectively target your prospects and to maximize your chances of success by communicating with people who are able to provide useful information for your prospecting campaigns.
The mission is to ensure that you have the right person on the phone and collect the data necessary to enrich the CRM.
Unlike enrichment tools, Starleads collects data directly from the company and not on the Internet. So you will be sure that it is reliable.
3. With Starleads you can start your cold calling with confidence by identifying the ideal channel for each prospect based on the data collected and by prioritizing your calls based on a reachability score. It also offers you the tailor-made ice-breaker and gives you valuable advice to transform your calls more easily by helping you prepare your clashes in advance. This allows you to optimize the conversion of your prospects and improve your prospecting strategies to obtain optimal results.
2 interesting and complementary tools, if you have any questions about Starleads, please contact our experts. They are always ready to answer you and help you personalize your needs.
