The 9 best tools for successful prospecting

As a sales professional, whether you are a Business Developer or a salesperson, It is crucial for you to succeed in your prospecting in order to reach new customers while respecting your orbital trajectory, that is, your commercial strategy.

This requires good business development and therefore a well-planned approach to obtain satisfactory returns. Many tools are at your disposal to optimize your efficiency and thus succeed in your prospecting.

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Today, we present to you 9 commercial propulsion tools and the features that characterize them, designed to help you reach your goals for successful prospecting.

Ready for takeoff?

Before discovering the best tools for prospecting, it is important to know what good prospecting is!

Good prospecting cannot be invented! This is an important process for any business that wants to acquire new customers. This includes a few key steps such as:

• Looking for prospects: This first step is to identify people or businesses who might be interested in your company's products or services. To do this, you can use various techniques such as market analysis, data collection on existing customers, trade shows, social networks, etc.
• Making contact: Once your prospects have been identified, you must contact them to inform them of the existence of your products or services. Contact can be made by phone, email, mail or in person.
• The presentation of your product/service: When making contact, you should present your products or services clearly and convincingly. It is important to highlight the advantages and benefits that prospects can derive from it.
• The follow-up: After the presentation, you need to maintain contact with your prospects to answer their questions, clarify any confusion, and help them make an informed purchase decision. Follow-up can be done by phone, email, or in person.
• The conclusion of the sale: if your prospects are interested in the products or services offered, you will have to close the sale. This can be done in person, by phone, email, or online. ‍
• Loyalty: Once the sale is complete, you must continue to maintain the relationship with your customer to ensure that they are happy with their purchase. This can be done through loyalty actions such as sending newsletters, promotional offers or invitations to exclusive events or even sending an automated voice message campaign. Retention is important to maintain a long-term relationship with your customer and to encourage the recommendation of your business to other prospects.

Despite its importance, these steps can quickly become tedious and time-consuming if done manually.

Related article: 10 voice message campaign ideas

The most efficient existing tools for prospecting

There are many powerful tools for successful prospecting that can help simplify and optimize the various stages of your prospecting. By using these tools, you will be able to develop a better prospecting strategy in terms of management, productivity, conversion rate and therefore increase your turnover. Here are some of the most used tools:

1. The Dropcontact tool

Dropcontact is an online service that offers several functionalities related to contact management and the enrichment of contact data.

Here are some of the main features of Dropcontact :

• Data enrichment
• Detecting duplicates
• Email address validation
• Automatic contact update
• Integration with marketing tools
• Data protection

In summary, Dropcontact offers advanced functionalities for your contact management and the enrichment of your contact data. These features will allow you to save time and maximize your efficiency in your marketing and prospecting missions.

2. The Kaspr tool

Kaspr is an online platform dedicated to managing the performance and quality of contact centers.

Here are some of the main features of Kaspr :

• Real-time monitoring
• Performance analysis
• Quality of service
• Resource Management
• Integration with others
• Personalized reporting (to monitor activity)

In summary, Kaspr offers advanced functionalities for managing the performance and quality of contact centers. These features will allow you to maximize your efficiency and productivity, while ensuring a superior quality of service for your customers.

3. The Waalaxy tool

Waalaxy is an online platform that offers advanced functionalities for commercial prospecting on LinkedIn.

Here are some of the main features of Waalaxy :

• Automation of prospecting (personalized messages to specific targets)
• Management of prospecting campaigns on LinkedIn
• Personalization of messages (customizable variables)
• Integration with other tools (Sales Navigator, Hubspot, Pipedrive, etc.)
• Data protection

In summary, Waalaxy offers advanced features for your commercial prospecting on LinkedIn. These functionalities will allow your company to maximize its efficiency and productivity in your commercial prospecting strategy.

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4. The Sales Navigator tool

Sales Navigator is a social selling platform designed by LinkedIn to help sales teams identify prospects, find leads, and develop business relationships more effectively.

Here are some of its key features:

• Advanced lead search
• View lead profiles
• Account alerts (track the activities of their prospects and get alerts in real time when something new happens)
• InMail email
• CRM integration
• Analytics (analysis of lead engagement, profile views, and search results)
• Training and certifications (helping sales teams get the most out of the platform)

In summary, Sales Navigator is a powerful platform designed to help you identify, track, and communicate with qualified leads on LinkedIn.

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5. The Lemlist tool

Lemlist is an email marketing platform that offers several features to help businesses reach their prospects and customers more effectively.

Here are some of its key features:

• Email personalization
• Multi-channel campaigns (which include email, text, and LinkedIn messages)
• Automation (create email sequences that are triggered based on recipients' actions)
• A/B testing (testing different aspects of their campaigns, such as subject, content, and images, to optimize open and click rates)
• Analytics (campaign performance including open rates, click rates, response rates, and conversions)
• Integrations (Zapier, Hubspot, Salesforce, Pipedrive, and Gmail)
• Training and support

In summary, Lemlist is an advanced email marketing platform that will offer you automation, personalization, and A/B testing features to help you improve your conversion rates and reach your customers and prospects more effectively.

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6. The Starleads tool

Starleads is a complementary tool to enrichment. Starleads is, in fact, the new scout that boosts your cold calling sessions. Today, Starleads automatically calls the standards to qualify, validate and enrich your prospecting files thanks to AI! To do this, he will be able to carry out three distinct actions in order to fully meet the needs of salespeople.

Here are some of its key features :

• Qualifying standards
• Updating the prospecting file
• Enrichment of prospecting files
• Call automation
• Call prioritization
• Data validation/lead
• Correcting incorrect information
• Optimizing cold calling files

In summary, Starleads is a solution that will allow you to optimize your prospecting missions by identifying the most suitable communication channels for each prospect, by prioritizing calls according to the reachability score and by providing personalized advice to improve the chances of conversion. This tool will also allow you to keep your prospecting files up to date by validating and enriching prospect data, which will make it easier for you to effectively target prospects.

7. The Hubspot Sales tool

HubSpot Sales is a suite of sales tools that helps sales teams automate and improve their sales process.

Here are some of the key features of HubSpot Sales :

• Email tracking (knowing when recipients opened emails, clicked on links, etc.)
• Contact Management (centralize all contact information in one place, including past interactions, notes, and activities)
• Automating tasks
• Sales analysis (detailed analyses of sales performance, including conversion rates, time spent on sales activities, etc.)
• Integrated messaging
• CRM integration
• Training and support

In summary, HubSpot Sales is an advanced suite of sales tools that will give you automation, email tracking, contact management, and sales analytics features to help your team improve your sales process and accelerate your growth.

8. The Salesforce tool

Salesforce is a customer relationship management (CRM) platform that offers a wide range of features to help businesses manage their interactions with customers, prospects, and partners.

Here are some of the main features of Salesforce :

• Sales management (track sales opportunities, manage sales pipelines, track sales activities, manage quotes and contracts)
• Customer service (manage customer support requests, complaints, and technical issues, track cases and incidents)
• Marketing (managing marketing campaigns, segmenting prospects and customers, creating personalized emails and newsletters, tracking customer behaviors on the website and social networks, and measuring the effectiveness of campaigns)
• Collaboration (sharing information with team members, collaborating on projects and tasks, tracking activities, etc.)
• Analysis (tracking business performance, measuring the effectiveness of marketing and sales campaigns, and generating customized reports and dashboards)
• Integration
• Customization (user interface, workflows, reports, and dashboards)
• Mobility (mobile applications for working remotely and accessing data in real time)

In summary, Salesforce is a comprehensive platform that will give you a wide range of functionalities to help you manage customer relationships effectively and improve their commercial performance.

9. The Trello tool

Trello is an online project management application that offers a collaborative dashboard system, with maps and lists, to allow its users to track and organize their projects in a visual way.

Here are some of the main features of Trello :

• Tables and maps (to organize projects into different stages or categories)
• Lists (segment tasks and track their progress sequentially)
• Collaborative (same project in real time, adding comments, attachments, due dates, tags, and votes)
• Notifications (keep track of updates and changes to tables and maps)
• Integrations (other applications and systems, such as Slack, Google Drive, Dropbox, etc.)
• Automations (simplifying repetitive tasks, using predefined rules)
• Dashboards (quickly view the status of the project and track current tasks, completed tasks, and pending tasks)
• Mobility (mobile applications for working remotely and managing projects on the go)

In summary, Trello is a simple but powerful project management application that offers you a multitude of functionalities to help you monitor, organize and manage your projects in a visual and collaborative way.

Since acquiring new customers is a long and expensive process, it is important for you as a Business Developer to find suitable technological solutions to reduce your sales cycles. To choose the most suitable prospecting tool, it is essential to take into account the specific needs of your company, its budget, its level of maturity (digital), its workforce and the possibilities of integration. It is also important to choose a prospecting tool that offers training and a technical assistant to ensure effective and optimal use of it.

Related article: How to measure the effectiveness of your telephone prospecting like a pro?

You now have the best tools in your possession to succeed in your prospecting

By using an advanced commercial prospecting tool, you will be able to optimize your sales strategy, Maximize your chances of success by reaching the most relevant prospects, and even exploring new business horizons.

Ultimately, investing in such a tool could help you propel your growth into the competitive market space and reach business heights you never imagined.

So, ready for your commercial prospecting to take off with the best tools in space?